Home » Roy Rosenfeld – Founder & CEO of Stands | Ad-Tech Veteran | Digital Privacy Advocate
Roy Rosenfeld is a seasoned technology entrepreneur and the visionary behind Stands, a company dedicated to creating a faster, safer, and more private internet for over 3 million users.
With a career spanning over two decades in software engineering and business development, Roy possesses a rare, 360-degree view of the digital landscape. Before founding Stands in 2014, he was a co-founder and VP of Business Development at
Inneractive, a premier mobile ad exchange (later acquired by Fyber). This experience at the heart of the advertising industry fueled his passion for developing ethical solutions that balance the needs of users and creators.
An alumnus of the Technion – Israel Institute of Technology (B.Sc. in Computer Science) and Tel Aviv University (MBA), Roy combines deep technical expertise with strategic business leadership. His current focus lies at the intersection of Generative AI, user behavior analysis, and the evolving challenges of digital tracking.
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