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About us

Built on trust,
powered by privacy

Everything you need to know about Stands Ltd. — the company behind the world’s cleanest adblocker.

“At Stands, we began with a simple idea: the web should help you, not make things harder.”

Founded
2020
April 23 · Tel-Aviv
Active users
4M+
worldwide
Version
2.1.71
latest release
License
Free
always & forever
4
years of blocking ads — still 100% free
Launched April 23, 2020 as Fair AdBlocker. Rebranded to Stands AdBlocker on October 2, 2023. Proprietary freeware — no source code, no cost, no ads.
Rebranded Oct 2, 2023 · Fair AdBlocker → Stands AdBlocker

Our story

How it all started

We started Stands because online ads had become too much — and we decided to do something about it.

💡
The problem we saw
Visiting your favorite sites felt more like avoiding problems than enjoying them. Pop-ups, autoplay videos, hidden trackers, and oversized ads made pages slow and drained your battery, making the internet genuinely annoying.
🚀
What we built
We wanted a better, cleaner way to browse — something fast, simple, and easy to use. So we built the tool we wished we had. When we saw how well it worked, we decided to share it with everyone for free.

Get it on Chrome Web Store, Edge Add-ons, or Google Play.

Company details

Timeline
April 23, 2020
Stands Ltd. founded
First public release as Fair AdBlocker
2021
Crossed 1 million users
Rapid growth on Chrome and Edge
October 2, 2023
Rebrand to Stands AdBlocker
New identity, expanded feature set
2024
Stands Browser for Android
Full ad-blocking mobile browser launched
Today
4M+ users · version 2.1.68
Growing every day, updated every week
Company details
🏛️
Legal name
Stands Ltd.
👤
Founder
Roy Rosenfeld
📍
Registered address
103 Ha’Hashmonaim st., P.O. Box 20144, Tel-Aviv 6120101, Israel
Supported platforms
Chrome
Edge
Opera
Brave
Vivaldi
Android

Who we are

A global team, one mission

Stands started in Israel and has grown into a small, dedicated remote team working from around the world — developers and privacy fans who truly care about your online experience. Our approach guides everything we do: create something that’s easy to use but still powerful. We believe you shouldn’t need to be a tech expert to enjoy a private, peaceful internet.

What we’re working on

More than just ad blocking

The web keeps changing, and so do we. We’re always improving our filtering engine to stay ahead of aggressive ads and tricky trackers. In the last few years, we’ve added much more:

🍪
Cookie banner removal
Hides those constant “Accept Cookies” pop-ups that interrupt your reading — automatically, without a click.
🔒
Malicious URL protection
Blocks dangerous sites, phishing links, and fake redirects before they can harm your device.
⚙️
Filter & engine improvements
Updates happen automatically every day, so your protection is always up to date — no effort needed on your end.

User reviews

Trusted by 4 million+ users worldwide

Real reviews from verified users on Chrome Web Store and Microsoft Edge Add-ons.

4.8
158,179 ratings
Chrome Web Store ↗
4.6
371,088 ratings
Microsoft Edge Add-ons ↗
4.5
3,200+ ratings
Google Play ↗
4.8
158,179 ratings on Chrome
5★
89%
4★
7%
3★
1%
2★
1%
1★
2%
Ra*****
Chrome Web Store

I LOVE this thing so much! I haven’t watched an ad on YouTube once since downloading this, neither have I listened to one ad on Spotify. You guys changed my life on the internet!

Chrome Web Store Verify ↗
Ch*****
Chrome

This is one of the best ad blockers I have ever used in my entire lifetime. Recommend it to you all — works perfectly on every site I visit.

Chrome Web Store Verify ↗
No*****
Chrome

It works. I don’t think I’ve seen a single ad since I’ve got this. Silent, reliable, no configuration needed.

Chrome Web Store Verify ↗
Fr*****
Chrome

My browser performance increased noticeably after installing. Pages load much faster. Clean experience from day one.

Chrome Web Store Verify ↗
Is*****
Chrome

Good for watching YouTube with no ads. Works perfectly every single time. Exactly what I needed.

Chrome Web Store Verify ↗
Th*****
Chrome

It’s been working fine so far. One popup appeared at first after install, but after that — clean browsing. Good reliable extension overall.

Chrome Web Store Verify ↗

Join 4,000,000+ happy users — free, forever.

Chrome See all 158,179+ reviews on Chrome Web Store

Our team

The people behind Stands

A small, dedicated remote team from around the world — building a cleaner, safer web for millions of users.

Roy Rosenfeld — Co-founder & CEO at Stands

Roy Rosenfeld

Co-founder & CEO

LinkedIn
Zh

Zhanna

Content Manager

LinkedIn soon
V

Victoria

Marketing Lead

LinkedIn soon
AG

Ana Gabriela

Content Manager

LinkedIn soon
AL

Alex L.

Senior Engineer

Coming soon
MS

Maria S.

UX Designer

Coming soon
DK

Daniel K.

Backend Engineer

Coming soon
SO

Sarah O.

Data Analyst

Coming soon

Thank you

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