"In our increasingly unequal world, the Web has the potential to be a great equalizer, but only if we hardwire the rights to privacy, freedom of expression, affordable access and net neutrality into the rules of the game.”

Sir Tim Berners-Lee, Inventor of the World Wide Web


We're three good friends with a desire to make a difference. We are inspired by the growing community of entrepreneurs that follow the idea of “Doing good, while doing well”. We see technology as a change enabler, and the web as a the natural environment to foster social activism and care. With that in heart, we founded Stands in early 2015.

The three of us spent the last 15 years as parts of pioneering internet companies, including mobile, cyber security and advertising technology companies. We have participated in efforts of the online advertising industry to create self regulatory guidelines in the fields of Privacy, Online Fraud and Data Ownership.

Our experience led us to believe that protecting users privacy is essential for the future of free internet. We are looking forward to work with brands and publishers to make it a win-win deal for everyone. Never compromising on user experience or privacy.

We want to build a community of people who feel the same way, and we hope to inspire users to join us as we build Stands into a platform that gives all of us the power to enjoy a free, respectful, and impactful web.

To reflect our core values, and to make sure our company will always be a force for good we have decided to align Stands with B-Corporation values, to follow strict transparency guidelines and committing Stands for social and environmental guideline in addition to revenue.


Gil Resh

Roy Rosenfeld

Lahat Abu